Project: Cambridge House Intl, Inc
While Cambridge House is a respected brand with a well-established and loyal clientele, their leadership felt that the time was right for a “shakeup”.
Cambridge House International Inc. (CHI) is the leading producer of North American investment conferences that facilitate connections between innovative startup companies and public equity markets with industry influencers and investors. In addition, premier analysts, newsletter writers, c-suite executives, hedge fund managers, trends forecasters and finance celebrities offer unsolicited opinions and education from behind the podium.
While Cambridge House is a respected brand with a well-established and loyal clientele, their leadership felt that the time was right for a “shakeup” of their traditional methods of conference marketing and company image in order to maintain and, more importantly, expand their position as trailblazers at the vanguard of the investment community. I was hired to create visually distinctive marketing materials that would appeal to a younger, untapped audience while re-energizing (without alienating) their existing customer base.
To accomplish this challenging task, I worked closely with CHI upper management (from the Director of Marketing, to the President, and even the CEO) to craft a progressive campaign blending stylish graphics with micro-targeted information and CTAs (Calls To Action). This first-of-its-kind (within the industry) campaign strategy successfully re-positioned CHI conferences as not-to-be-missed “events” that are both informative and beneficial from a business perspective, while also fun and entertaining for presenters and attendees alike.